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infiniteworx's silicon-india

siliconindia magazine features Infiniteworx

The unassuming ‘bhaiyas’ and ‘chachas’ of our localities, who sell from paan to pin and everything in between that we need in our daily lives make the world’s largest base of homegrown local retailers. Every morning over 50 Million local retailers open their shops across the country to serve about 900 Million odd consumers. Various studies of India’s retail market estimate that over 90% of India’s $650 Billion retail markets are serviced by our local retailers. Their contributions are impressive on the employment generation front as well. Collectively India’s local retailers contribute to more than 150 Million employments in the country. While their contributions are indeed impressive, but their current state of affair is not.
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