Innovate, don’t Just imitate
“Just take the easy, beaten path, the mind says. No never, carve your own path, the heart says.”
Treading off the beaten path, may be a difficult choice but is the best choice, for sure because, traditional style of idea generation can sometimes stop the best ideas from coming to fruition. It’s the companies who are willing to take the leap and try something new that become the success stories of tomorrow.
Failing to innovate can lead the brightest of the companies to their ultimate demise. The eventual demise of Blackberry was caused by their ignorance to adopt touch screen based technology. They insisted that their phones would remain the de-facto standard for enterprises especially since the iPhone struggled early with solid enterprise email security.